Marketing
The Marketing department at ESSEC conducts pioneering research in a wide range of fields, employing various methodologies including behavioral experiments, data mining, and neuroimaging. Seminars led by renowned professors offer a unique opportunity to explore the latest advances in the field. Students have the flexibility to customize their courses to align with their individual profiles.
The department's cutting-edge research covers a wide range of areas and uses a variety of methodologies such as behavioral experiments, field experiments, the use of Big Data and data mining, data exploration, survey methods and neuroimaging.
The department's research professors regularly publish in world-class academic journals including Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Management Science, Journal of Retailing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Consumer Psychology, and Journal of Service Research. Faculty also publish in leading journals in related fields such as MIS Quarterly and American Sociological Review.
Faculty members serve on editorial boards for journals such as Journal of Marketing, Journal of Consumer Research, International Journal of Research in Marketing, and Journal of Retailing.
The department regularly organizes research seminars where internationally renowned professors are invited to present their latest work.
Marketing Department Research Seminars
The Marketing Department aims to provide ESSEC Business School students wishing to focus on this discipline with a generalist education in marketing. In order to do so, all students must acquire the basic concepts and the logic of analysis specific to the marketing function through the teaching of mandatory marketing classes.
In addition to these required classes, each student can perfect their marketing curriculum according to their "profile" (operational or research) and the type of career they are considering.
Furthermore, students can take specialized classes through the department's Chairs.
Chairs:
Meet our department's professors:
► Faculty
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