Bernard PRAS

Emeritus Professor
department: Marketing
Campus de Cergy
+33 (0)1 34 43 30 46

Diplomas

  • 1977: Doctorat in Economics (Université Paris-Dauphine, PSL France)
  • 1973: Ph.D in Business administration (Indiana University United States of America)
  • 1966: MSc in Management (ESSEC Business School France)
  • 1950: Agrégé des Facultés in Management ( France)
Career
Full-time academic appointments
    • 1973 – Now : Emeritus Professor (ESSEC Business School France)
Other Academic Appointments
    • 1943 – Now : Professor (Université Paris-Dauphine, PSL France)
Other appointments
    • 1943 – Now : Head of Publications (Association Française de Marketing France)
    • 1943 – Now : DMSP Research Center Director (Université Paris-Dauphine, PSL France)

Journal articles

Books

Book chapters

Presentations at an Academic or Professional conference

Working Papers

Research activities
  • Senior or Associate Editor
    • 2018 – 2018: Associate editor – Décisions Marketing
    • 2011 – 2020: Associate editor – Revue Française de Gestion
  • Editorial Board Membership
    • 2018 – 2022: Editorial board membership – Décisions Marketing
    • 2012 – 2016: Editorial board membership – Décisions Marketing
    • 2011 – 2019: Editorial board membership – Revue Française de Gestion
    • 2011 – 2019: Editorial board membership – Recherche et Applications en Marketing
    • 2007 – 2008: Editorial board membership – Revue Sciences de Gestion (Iseor)
    • 2006 – 2009: Editorial board membership – Recherche et Applications en Marketing
    • 2002 – 2008: Editorial board membership – Revue Française de Gestion
    • 2002 – 2004: Editorial board membership – International Journal of Research in Marketing
    • 2001 – 2010: Editorial board membership – Décisions Marketing
    • 1994 – 1998: Editorial board membership – Revue Française de Gestion
    • 1994 – 1995: Editorial board membership – Décisions Marketing
    • 1994 – 1995: Editorial board membership – Revue Sciences de Gestion (Iseor)
    • 1993 – 2004: Editorial board membership – Recherche et Applications en Marketing
  • Chief Editor
    • 2015 – 2019: Chief editor – Recherche et Applications en Marketing
  • Function in an academic association
    • 1992 – 1998: Publications Vice-President of AFM (Association Française du Marketing), a scientific Francophone association of the domain ( France)
    • 1989 – 1992: EIASM (European Institute for Advanced Studies in Management): Area Coordinator
    • 1984 – 1987: Former Founding President of the Association Française du Marketing
    • 1980 – 1983: Member of the Commission des Comptes Commerciaux de la Nation
    • 1943 – Now: Member of the Scientific Council of the Fondation Cetelem
Services
    • 1992 – 1995: Member of the CNU (Conseil National des Universités) in Management
    • 1943 – Now: Member of the Scientific Council of the CEFAG (Centre d’Études et de Formation Approfondies en Gestion ; doctoral center)