Welcome to ESSEC APAC Executive Education. These open enrollment programs in our PROFESSIONAL SERIES are specially curated and designed with the development needs of today's executives, managers and leaders in mind. We know that new skills, capabilities and mindsets need to go hand in hand to meet the demands of operating and thriving in the increasingly complex business landscapes that leaders operate in today.

Through expert-led guided learning and the acquisition of new concepts and ideas, we know that our participants will acquire the critical thinking skills and insights needed to meet the new challenges and navigate for success in their teams and organizations.

We look forward to having you join us and chart your professional development path towards career success together with ESSEC.

Discover our range of open enrollment executive programs in:

FINANCE | MARKETING | LEADERSHIP & STRATEGY | DIGITAL TRANSFORMATION | INNOVATION & ENTREPRENEURSHIP | LUXURY BRAND MANAGEMENT  

 

STRUCTURING WINNING VC DEALS

Getting to the heart of the deal for Founders, Entrepreneurs, and Investors

     

 

 

 

ADDRESSING CRITICAL FUNDING & VALUATION APPROACHES

OVERVIEW

ESSEC Asia-Pacific's base is right here in Singapore, which is the leading ASEAN nation in venture capital and private-equity investments, and the home ground that created 12 Unicorns* to date. Singapore has been closely observed by many as a country with comparatively limited resources and yet has succeeded in establishing a vibrant and effective startup ecosystem. 

According to a World Bank Report (2021) titled: The Evolution and State of Singapore’s Start-Up Ecosystem, Singapore has over 3,600 startups and nearly 200 incubators, accelerators, angel investors and intermediaries, all existing to support the seeding and growth of startups within an innovation-friendly business environment. Yet, even if the start-up infrastructure is ideal or even close to perfect in any economy, the distressing fact is that most startups (circa 90%**) eventually fail and of those which succeed, only an estimated 2 in 5 will be profitable# . Among the Top 5 reasons startups fail are due to cash and funding issues and flawed business models.

Sources: World Bank Report 2021 https://openknowledge.worldbank.org/handle/10986/35328. *startupsg.gov.sg / **Embroker.com / #SmallBizTrends.com

This 3-day program is designed to address these issues and support key stakeholders who are involved in the founding of, seeding, incubating, investing in and supporting startups to maximize the probability of succeeding in the crucial stages of structuring winning VC deals.

If you are involved in the startup ecosystem in any way, you will need this beyond-the-basics workshop where you not only learn but get to ask the important questions you have always wanted to ask about valuations, raising capital and term sheet dynamics. You will walk away being better informed and equipped when it comes to crafting the VC deal that matters to the life of a startup or business..

WHO THIS IS FOR

This program is designed to specifically benefit startup founders, business owners, decision-makers and dealmakers who play meaningful roles in structuring or negotiating venture capital, entrepreneurship or early-stage investing including:

• Entrepreneurs and Startup/Company Founders
• Corporate Strategists and Early-stage Investors
• Angel Investors 
• Emerging Venture Capitalists
• Family Offices
• Investment Bankers
• Attorneys
• Accountants
• Advisers and Board Members

WHAT YOU STAND TO GAIN

• Understand how Startups/Companies may be Valued;
• Gain crucial insights into the Valuation Drivers;
• Evaluate different investment Proposals;
• Target and engage with the right investors for your company's stage of growth and industry;
• Learn the best Fundraising practices;
• Become familiar with a Term Sheet;
• Understand the importance of the Capitalization Table;
• Improve your Negotiating abilities to get the Best Deal.

THE PROGRAM EXPERIENCE

Participants will be thoroughly immersed in a series of lectures, group discussions, hands-on learning, panel discussions, speaker and networking events during this 3-day program. This program will also be an excellent platform to meet and connect with startup founders as well as venture capitalists, investors, attorneys, and regulators.

FACULTY AND EXPERTS 

Professor XU Peng

Associate Academic Director of the Master in Finance Programe. Ph.D. in Finance and Economics, CFA, PRM.

Prof XU specializes in Asset Pricing, Risk Management, and Corporate Financial Management. Her research has been presented at internationally renowned conferences and journals. Prof XU is recognized as one of the Top 10% Professors at the ESSEC Foundation Teaching Awards and teaches across a range of MBA, EMBA and Executive Education programs.

 

Professor Rick MARCHESE

Professor of Management Practice, Investor, Former Investment Banker

Prof. MARCHESE focuses on corporate finance, mergers and acquisitions, and private equity. He brings over 20 years of industry experience and public and private capital markets expertise to the classroom. Outside of the classroom, Prof. MARCHESE remains active in private equity investing and advising corporate boards.

INVITED SPEAKERS AND EXPERTS

For each run of this program, there will be a range of different speakers and experts who will be specially invited to share best practices and learnings with each cohort, e.g., VC attorneys, angel investors, PE firms, investment bankers and experienced startup founders.

To Be Advised

PROGRAM VENUE
ESSEC Business School Asia Pacific Campus
5 Nepal Park. Singapore 139408

Contact David.Lim@essec.edu or +65 9620 3927 for more information and other discount schemes available.

PROGRAM FEES
SGD3,500 (subject to prevailing GST)

AWARD
All eligible participants of this Program will receive a Certificate of Business Excellence from ESSEC Executive Education, which is a recognition conferred by a world-class institution to executives who invest in acquiring new business skills.

PRIVILEGES*

• Early Bird (15% discount if you register and make full payment at least 45 days before the start of the program)
• Group Discount (20% discount if you sign up and pay at the same time as a group of 3 or more)
• ESSEC Alumni Discount (10% discount)
  *Terms and conditions apply

 

SUSTAINABILITY MARKETING IN THE DIGITAL AGE

 Meeting Customers' Demand For Products That Align With Sustainability

 

 

 

OVERVIEW 

Sustainability has become one of the biggest challenges to marketers in modern times and is now a key priority in most organizations' marketing strategy. It is a topic that has garnered a lot of attention in recent years. Many organizations believe sustainability only matters to Gen-Z, but research has shown that it is indeed an issue with cross-generational concerns. Paying heed to environmental and social concerns often reflects in consumer purchasing decisions and it is high time for marketers to pay close attention.

Putting brand, marketing, and sales executives in the driver's seat, this curated 2-day program helps provide those who are decision-makers with several key core competencies relevant to developing sustainable marketing strategies.  

The aim is to help put the marketing leadership in the position of sustainability pioneers and incorporates sustainability as their firm’s value proposition. While digitalization has accelerated unsustainable consumption, digital technologies have also improved a firm’s ability to manage, communicate and engage with its customers. 

This program also explores some ways in which marketers could leverage digital marketing to better co-create sustainable products with consumers and deliver what consumers need and want sustainably.

WHO THIS IS FOR

This 2-day program is designed for mid-to senior-level marketing professionals working in the areas of Marketing, Sales, Branding, and Sustainability especially those who are directly or indirectly responsible for their firms’ sustainability marketing efforts:

• Chief Marketing Officer
• Chief Sustainability Officer
• Product Development Manager/Director 
• Marketing Manager/Director
• Sales Manager/Director
• Brand Management Executive
• Leaders tasked to direct Sustainability Marketing efforts

WHAT YOU STAND TO GAIN

The primary objective of the program is to provide sustainability officers and marketers with practical handles on how to implement and initiate their organizations’ sustainability marketing transformation. It will also explore the use of digital technology, and critical tools and techniques that marketers may use to develop a more customer-centric approach to Sustainability. Participants will also learn from experts in this field who have critical insights and practical knowledge to share.

• Explore the key drivers of sustainability marketing;
• Understand consumer sustainable attitudes and behaviours;
• Evaluate sustainability as a possible competitive advantages;
• Assess the role of digital technology in customer co-creation;
• Appreciate the role of digital technology in sustainable communication;
• Identify the enablers and barriers to sustainability marketing transformation

Owing to the makeup of the program attendees, participants can expect to build a network of peers from different sectors, cultures, and countries who can provide diverse perspectives and insights.

THE PROGRAM EXPERIENCE

Participants will be thoroughly immersed in a series of lectures, group discussions, case studies, experiential learning, learning from industry experts, reflections, and networking during this 2-day program.

 

FACULTY AND EXPERTS 

 

Professor Tuck S. (Jonah) CHUNG

Associate Professor of Marketing, Academic Director, M.Sc. in Marketing Management and Digital, Ph.D. in Marketing and Economics

Tuck is an Associate Professor of Marketing at ESSEC Business School. He is also the founding Academic Director for the MSC in Marketing Management and Digital (MMD). This Masters program is ranked #2 worldwide and #1 in Asia by QS Marketing Masters 2023 Ranking. Prof Tuck is teaching/has taught such courses as Digital Marketing Strategy, Sustainability Marketing Strategy, Social Media and Mobile Marketing, Marketing Analytics, Marketing Research, and Relationship Marketing. His research interests span across the areas of marketing, information systems, consumer online behavior, marketing analytics, mobile and digital marketing, as well as online personalization of products.

INVITED SPEAKERS AND EXPERTS

For each run of this program, there will be speakers and experts invited to share their experiences and best practices.

PROGRAM DATES

To be advised

PROGRAM VENUE

Location: ESSEC Business School Asia Pacific Campus                                                      5 Nepal Park. Singapore 139408

Contact David.Lim@essec.edu or +65 9620 3927 for more information and other discount schemes available.

PROGRAM FEES

SGD2,400 (subject to prevailing GST)

AWARD

All eligible participants of this Program will receive a Certificate of Business Excellence from ESSEC Executive Education, which is a recognition conferred by a world-class institution to executives who invest in acquiring new business skills.

PRIVILEGES*

• Early Bird (15% discount if you register and make full payment at least 45 days before the start of the program)
• Group Discount (20% discount if you sign up and pay at the same time as a group of 3 or more)
• ESSEC Alumni Discount (10% discount)                                                                      *Terms and conditions apply

 

INFLUENTIAL NEGOTIATION FOR GLOBAL LEADERS

DEEPER AWARENESS AND CAPABILITIES IN CROSS-CULTURAL NEGOTIATIONS

 

 

OVERVIEW 

Crafting successful business deals that deliver optimal results takes more than just being persuasive. Today’s business leaders around the world need the right skills to influence and bring the right partners together in order to navigate the complex business landscapes. Strategic negotiation is as much about the art of the deal as it is tactical play. It is also about being a masterful communicator, making connections across a broad spectrum of ideals, values, and goals

Besides, in today's global environment, cultures, economies, government policies, and markets around the globe have always interacted with and influenced each other. This is why an effective leader that produces results must have the right skills and knowledge to navigate all stages of a substantial or cross-border deal, from negotiations and deal-making to conflict-resolving after the agreement is made. However, cross-cultural communication gaps, the uniqueness of organizational politics in different countries, and diverse negotiation goals in different cultures, all pose great challenges to leaders to be effective global negotiators.

This unique program helps leaders to be successful in conducting business negotiations all around the world with people from different cultures, and in anticipating potential hurdles. The program will start by giving participants the concepts and skills of negotiation and deal-making. Then, participants will learn first-hand about the application of those frameworks and tools, and apply them in cross-cultural contexts

WHO THIS IS FOR

• General Managers looking to refresh and fine-tune their negotiation strategies and outcomes and be relevant in today’s business contexts
• Seasoned business professionals desiring to gain a deeper understanding of their personal negotiation styles, and be more effective in a cross-cultural context
• Executives seeking to up-skill and achieve better results from negotiation and deal-making, especially related to cross-border deals

WHAT YOU STAND TO GAIN

They will benefit from learning and using highly effective techniques in negotiating successful deals in complex, cross-cultural environments, and nurture their negotiation skills to become truly global negotiators.

• Develop cutting-edge negotiation strategies through hands-on simulations and immediate feedback;
• Be equipped with effective influence and persuasion skills and techniques;
• Maximize negotiation outcomes through a better understanding of individual negotiation styles;
• Increase awareness of cross-cultural negotiation complexities;
• Understand how culture impacts the negotiator’s behavior and develop operational responses in different cultural contexts.

Faculty will also conduct introductory and summary LECTURES to facilitate participants’ synthesis of the lessons learned, so that they are able to build upon the knowledge frameworks and equip themselves with fresh skills, solutions and tools for their negotiation and communication success.

THE PROGRAM EXPERIENCE

 

FACULTY AND EXPERTS 

 

Mr. Ta-Wei CHAO 

Ta-Wei CHAO is a Senior Fellow of ESSEC IRENE (Institute for Research and Education on Negotiation, ESSEC Business School) and the former Executive Director of ESSEC IRENE ASIA. He has been instrumental in developing ESSEC’s practices on negotiation research and education in Asia Pacific. Ta-Wei is also an Adjunct Faculty for several universities, specifically focused on teaching and facilitating negotiation and communication courses. He hosts numerous executive programs on negotiation, cross-cultural management and leadership frequently in Europe and Asia, for multi-national companies such as Clarins, Alcatel-Lucent, organizations such as Bank of Singapore and Bank of China as well as public sector organizations including the European Commission, French Ministry of Foreign Affairs, Singapore’s Ministry of Foreign Affairs, Taiwan’s Ministry of Economic Affairs. Prior to joining academia, he was a consultant with Accenture’s North Asian management consulting practice arm. 

INVITED SPEAKERS AND EXPERTS

For each run of this program, there will be speakers and experts invited to share their experiences and best practices.

PROGRAM DATES

To Be Advised

PROGRAM VENUE

Location: ESSEC Business School Asia Pacific Campus                                                      5 Nepal Park. Singapore 139408

Contact David.Lim@essec.edu or +65 9620 3927 for more information and other discount schemes available.

PROGRAM FEES

SGD2,400 (subject to prevailing GST)

AWARD

All eligible participants of this Program will receive a Certificate of Business Excellence from ESSEC Executive Education, which is a recognition conferred by a world-class institution to executives who invest in acquiring new business skills.

PRIVILEGES*

• Early Bird (15% discount if you register and make full payment at least 45 days before the start of the program)
• Group Discount (20% discount if you sign up and pay at the same time as a group of 3 or more)
• ESSEC Alumni Discount (10% discount)                                                                      *Terms and conditions apply