Global MBA
Luxury Brand Management
Learn how to manage a luxury brand
The major in Luxury Brand Management enables you to develop and enhance the ability to successfully manage a luxury brand or product. The program will help you learn and experience the renowned French know-how and will allow you to excel in the luxury business.
Academic experience
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Term 0 September
in France- Managing and Leading in Organizations
- Sustainability for the common good
- Socio-cultural foundations of Luxury
Term 1 Oct-Dec
in France- Financial Accounting
- Statistics, Data, and Judgement
- Marketing
- Strategic Management
- Managing Savoir-Faire
- Global Economy for Luxury
- Retail Strategy
Term 2 Jan-March
in France- Digital Disruption
- Financial Management
- Managerial Accounting
- Economic Analysis of Business
- Digital Marketing
- LVMH Chair Seminar
- Managing Luxury Sectors: Wines & Spirits
- Managing Luxury Sectors: Fashion
- Elective
FIELD TRIPTerm 3 Apr-Jun
in France
or Singapore- Global Business simulator
- Digital Week
- Capstone Project/ Internship
- Research Methods
- Macroeconomics of Climate change (SDL)
- Sustainable Marketing (LBM) or Sustainable Finance (SDL)
- Field Trip
- Doing business in Asia and the US
- Managing Luxury Sectors: Perfumes & Cosmetics
- Managing Luxury Sectors: Watches and Jewelry
- Integrated Marketing Communications
- Elective
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International partners and contributors
All partners and contributors have been carefully selected to ensure high quality interactions and exchanges.
They participate in different ways in the Global MBA Luxury Brand Management major: participation in selection jury's, conferences, company visits, case studies, career fairs, etc.
Please click here to download the CV book containing our participant profiles for the Academic Year 2019-2020. Please feel free to directly contact those participants whose profile may be of specific interest to you.
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